Join award-winning bloggers, cookbook authors and Instagram superstars – Molly Yeh and Johnna Holmgren – at our first, ever Instagram summer camp at Firelight Camps in Ithaca, New York.



Instagram is the place to curate what we love most in life, whether it’s food, community, or business. But Instagram is so much more than an art gallery or microblog; it’s a place to feed your passion while having fun and making it work for you! Whether that translates to expanding your network or growing your business, Molly Yeh and Johnna Holmgren are joining forces to guide you through the cardinal principles of Instagram: photography & styling, captions & writing, and business & strategy. Together, we’ve planned an extraordinary three-day glamping retreat at Firelight Camps, where you’ll put their lessons into action and get expert feedback in a variety of scenarios, including your furnished safari tent, a waterfall and wild foraging hike, cheese tasting at a goat farm, and a VIP tour of the Finger Lakes’ culinary and craft beverage scene. Come with an appetite, we’ll provide the postcards. You’ll want to write home about this summer camp.

REGISTRATION FEE (per person): $1,200 (lodging sold separately; only 16 spots available!; if working with a company, ask them to make this investment in you and their social media success)

LODGING: Starts at $320 (three-night stay; dog-friendly options)


In addition to the activities outlined in the itinerary below, you’ll receive:

  • Hands-on, immersive Instagram sessions with experts Molly Yeh and Johnna Holmgren
  • Three locally-sourced and inspired meals per day
  • Exclusive care package with camp essentials from Molly and Johnna’s favorite brands
  • Bathhouse access – a quick walk from your tent (flushing toilets and hot showers)
  • Nightly campfires 
  • Signed copy of Molly on the Range: Recipes and Stories from an Unlikely Life on a Farm


  1. Follow this link to register
  2. Select nights Tuesday, September 12 to Thursday, September 14 and enter access code instaglamp2017.
  3. Select your tent style.
  4. 50% of the event registration fee and tent will be collected at the time of booking. The remaining balance will be billed on August 18, 2017 to the payment card on file.
  5. Once you’ve booked, you will receive a confirmation email. An additional e-mail with attached registration form and waiver will be sent along shortly for you to complete and return within 24 hours to hold your spot.

Juneberry Jam and Ricotta Blintzes to celebrate #Instaglamp2017 with Molly Yeh (@mollyyeh) and Johnna Holmgren (@foxmeetsbear) at Firelight Camps in Ithaca, New York.


Tuesday, September 12

3:00 PM Check-In

5:00 PM Happy Hour:  Introduction to Food Styling, Molly Yeh

6:00 PM Campfire Welcome Dinner with Emma Frisch, Firelight Co-Owner and Chef

8:00 PM Fireside S’mores and Finger Lakes Distilling Whisky Tasting: Letters Home: How to Write a Great Caption

Wednesday, September 13

8:00 – 9:00 AM (Optional) Sunrise Yoga with Heartthread Yoga

8:30 AM Locally-Sourced Continental Breakfast

10:00 AM DIY Brown Bag Lunch Assembly: Intro to Instagram in the Wild

11:00 AM Wild Foraging Hike, Buttermilk Falls Waterfall and Picnic with Sarah Kelsen

3:30 PM (Optional) Introduction to Photo Editing with Lightroom and Apps

5:00 PM Happy Hour

6:00 PM Wood-Fired Pizza Making with The Rusty Oven

8:00 PM Bocce Ball and Lawn Games

Thursday, September 14

8:00 – 9:00 AM (Optional) Sunrise Yoga with Heartthread Yoga

8:30 AM Locally-Sourced Continental Breakfast, followed by free morning

12 PM Farm-grams & Food-grams on Experience! The Finger Lakes Tour

12:30 PM Farm Tour, Lunch & Cider Tasting at the Finger Lakes Cider House

2:30 PM Farm Visit and Cheese Making Tour at Lively Run Goat Dairy (baby goats!)

4:00 PM VIP Tour with Owner-Brewer, Ian, at Lucky Hare Brewing Co.

6:00 PM The Ithaca Farmers Market: Night Market Dinner, Live Music and Celebration

Friday, September 15

8:00 – 9:00 AM (Optional) Sunrise Yoga with Heartthread Yoga

8:30 AM Locally-Sourced Continental Breakfast and Molly On The Range (Year)Book Signing

11:00 AM Check-Out

* This is a sample itinerary that may be subject to change